The Popular Dj Vikki is known for his incredible Mixing and Scratching Skills his back with the vol 3 of his LPJ mixtape series.
Download and Enjoy
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Friday, 31 July 2015
Wednesday, 29 July 2015
#Update: Behind the scene at shoot of Nollywood star actress Aisha Lawal new movie 'SHADOW',Starring Desmond Elliot,Femi Adebayo,Segun Arinze etc
These are the first official behind the scene pictures of the much anticipated Movie 'SHADOW' produced by Nollywood star actress Aisha Lawal.
It features a heap of Nollywood super stars from both yoruba and igbo nollywood industry.
Produced by Aisha Lawal and directed by Desmond Elliot and Adebayo Tijani,Shadow parades stars like Desmond Elliot,Segun Arinze,Femi Adebayo,Dayo Amusa,Mercy Ebosele,Tiwo Ibikunle,Aisha Lawal herself and many more.
More photos from the movie set after the cut,
MUSIC: CeeBoi – 69Missed Calls (Freestyle)
Jahbless‘s New Signed Artiste “Ceeboi” did some justice to Jahbless’s 69missed Calls instrumentals ; Original featured Olamide, Reminisce, Lil Kesh, CDQ and Chinko Ekun.
This song is a cover; Ceeboi Got some hard hitting lyrics and flows on this. He proved himself on this tune that he is a versatile act.
Listen & Download CeeBoi – 69Missed Calls (Freestyle)
DOWNLOAD HERE
MUSIC: Phanell – Roll Am [@Nowmusicworld] Via #DjInstinct Blog
“Now music world” star rising artist “Phanell” is here with his first ever mind blowing hot track under the management of “Now Music World” titled “Roll Am” A club banger which was produced by “Smile D“, also mix & mastered by “Ayo beatz“, its a song u don’t wanna miss, no doubt “phanell” is the next to watch out for in the industry,
DOWNLOAD HERE
Tuesday, 28 July 2015
MUSIC: Emmy Ace – Position
Emmy Ace represents one of the top headlining talents in the Nigerian music industry, the artiste who has had a steady rise since the debut of His career unveils His second single as an independent artiste “POSITION”
DOWNLOAD HERE
MUSIC: Sound Sultan – “Remember”
Here is the tune titled “Remember”. Heard its a rap contest song, but that aside, listen to the Sultan of Sound drop bars & share your thoughts.
Enjoy!
MUSIC: Rayce – “Wetin Dey”
Soundcore Media presents fast rising singer and songwriter Rayce on this mid-tempo tune he titles Wetin Dey , Rayce who recently just droped he’s Eleven track Ep is not at sleep as he official release this love tune produced by P.loops.
DOWNLOAD HERE
MUSIC: Yung L – “Kpakam” (Prod. by E-Kelly)
Grip Musik general Yung L popularly known as Mr Marley is back with a brand new single titled ”Kpakam”. A great tune for your listening pleasure, produced by E-Kelly.
Download and share your thoughts.
MUSIC: Capital Femi – “Tumbo”
Nigerian born Award Winning King of R’n’B Capital FEMI, finally drops the new anticipated Single titled “TUMBO” under his 3Six Music label imprint. The song which went on Pre-ordering on Monday finally drops for purchase on Spinlet and iTunes.
Download and enjoy
MUSIC: Yemi Alade – Duro Timi
“Effyzzie Music diva Yemi Alade is set to unlock her latest music visual offering for the track “Duro Timi”, off her successful debut album“King of Queens”, on the 31st of July, 2015.
Behind the scenes footage from the shoot which took place in London has surfaced online courtesy Promoshin Tv; reportedly Ovié Étseyatsé serves as the visual’s director and Taiye Aliyuthe co-director. To watch the official music video when it premeires subcribe to www.youtube.com/YemiAladeVEVO
What to expect from the music video of the Sizzle Pro ballad, watch the “B-T-S” footage.
[Music] Jahbless Ft. IcePrince & Ceeboi – Iyalaya Anybody @jahblessmee @ceeboiofficial @iceprincezamani #DjInstinct
Jahbless “globally-minded hip-hop artist and producer, has been relevant, consistent and dropping back to back hits since he got back into the music scene.
He is here with the first official single after his “I Am Me” Album release in May.
This is a hot song, which got Ice Prince and CeeBoi collaborated on it.
The Spanning 22tracks “I Am Me” album is available on iTunes, Soundcloud, Spotify, Jumia, Konga, Rhapsody, Tidal, Amazon and every music sales Outlets.
“Iyalaya Anybody” is another sure banger for the streets, Prod. by Rhyme Baba
DOWNLOAD HERE
Monday, 27 July 2015
MUSIC: Tony Wenom (@iamwenom) – Bembe (prod. Gospelondbeatz)
Anthony Jimmy Peter also known as Tony Wenomis a 22 year old Kaduna born artiste signed to Har ZocK Music Group. Drawing musical inspirations from the likes of Tu Face Idibia, Sean Kingston, Drake & others.
Tony Wenom believes he has what it takes to hit the Nigerian music scene with a BANG! He’s currently a student at the University Of Lagos and is combining education with a music career high in prospects.His latest offering ‘BEMBE‘ is an afro-pop number; crafted by the prolific GospelOnDeBeatz and would sure keep you stuck to your replay button. Listen & share your thoughts!
DOWNLOAD HERE
MUSIC: Victorious - "Susana" @hisvictorious
@hisvictorious |Victorious is an Alternative Afro highlife Artiste,
from Abia State in
Nigeria he is 25 years of age,he was born and bread in Lagos,into a
music family,he started his music career at d age of 5, singing and
druming in d church choir, his first single tittle Susana is a hit and
he is in line
with a record label called Ego Money Music group.
Official Video: Jump & Pass - Bliss Vic (@Bliss_vic) ft. @PipClassic--->Follow @Djinstinct
Gospel Singer Victoria Ogbole also known as Bliss Vic presents her first and Official Video for her single “Jump and Pass” ft. Pip Classic. Bliss Vic who made huge waves in 2014 after releasing her Debut Album which has hit song like “Na My God”, ‘Mama You Do Well’. You will love this video…… A rising star indeed!
DOWNLOAD HERE
Sunday, 26 July 2015
FRESH MIXTAPE: The Unleashed Mixtape Hosted by DJ Instinct |@djinstinct @47vibez
Here comes the much anticipated Second volume of the 47vibez mixtape. It consists of fresh Songs of the first quarter of 2015, Mixed And Hosted By the Baddest Dj, DJ Instinct Of Coded Tunes Entertainment.
This mixtape is a must download. Download, listen and get your groove on.
DOWNLOAD HERE
Track Listing:
Top artistes intro for Dj Instinct
1.Davido - Fans Mi Ft. Meek Mill
2.Seriki Ft. Vector - SBM
3.Vector Ft. Phyno, Reminisce - King Kong Remix
4.Taylor Swift Ft. kendric Lamar - Bad Blood
5.Dej loaf Ft. E.40 - Try me remix
6.Cynthia Morgan - German Juice
7.Dj Hazan Ft. Patoranking - Early Momo
8.K-Shab - Crushing On Di'ja
9.Mosky Ft. Tekno - I Hear You
10.Chris Brown Ft. Tyga - Ayo
11.Omarion Ft. Chris Brown & Jhene Aiko
12.Jahbless Ft. Olamide,Reminisce,CDQ - 69 Missed Calls
13.Miley - Twerk It like Miley
14.Runtown Ft. Wizkid - Bend Down Pause
15.Wizkid Ft. Drake & Skepta - Ojuelegba remix
16.Burna Boy - Soke
17.Patoranking - Daniella Whine
18.Skales - I Am For Real
19.Glenn Mena - Sound It
20.Praiz Ft. Wizkid - Sisi
21.Tilla - Badman
22.Timaya - Bow Down
23.Marvin All Stars - Loku Loku
24.Joey B Ft. Sarkodie - Tonga
25.Dj Instinct Ft. Ceeboi - Hello
26.Patoranking Ft. Wande Coal - My Woman My Everything
27.Wizkid - Wonder
28.Wizkid - Expensive Sh!t
29.Kiss Daniel - Laye
30.Skales Ft. Davido - Always
31.Yemi Alade - Kissing
32.Davido - Owo Ni Koko / Instrumental
33.Moblow Ft. May D - Wiggle
34.Lil Kesh - Gbese
35.Davido Ft. Uhuru - The Sound
36.Orezi Ft. Davido - Shuperu Remix
37.Iyanya Ft. Don Jazzy
38.Vector Ft. Toolz - Shiga
39.2Baba / Wizkid - Dance Go
40.Famous - Igboro
41.Olalekside - Elegushi Spenders
42.Mc Galaxy - Komolop Cholop
43.Olamide - Bobo
44.Wizkid Ft. Uhuru - Duze
45.Runtown - The Banger
46.Reminisce - Skilashi
47.Olamide Ft. Wizkid - Confam Ni
48.Dj Instinct Ft. Kshab,Keanzo,Pizzy,Natural
49.Jefak/Nedo Ft. Stringz - Koko Below
50.Tekno - Anything
51.Ijaya - Agolo(Freestyle)
52.Olamide - Lagos Boys (Sneh)
Dj Instinct Outro for 47Vibez
Friday, 24 July 2015
MUSIC: Mujo - Hbeat_Pro x Popito x Yungslim
Young Producer Offeh Harrison Popularly known as Hbeat_Pro is Back with a Mid Tempo Dancehall Track titled 'Mujo to start to add more fun to your day with' which he featured a producer Popito and Also YungSlim to Bring you this smashing Hit 'Mujo' Enjoy...
MUSIC: Johnbosco - Doro Love (Prod by 2Show) | @JohnboscoMusic @CMEofficialPage @Ilorincitymusic
After the release of "This Life", da fast rising pop singing sensation
and "Kan Ma Bimi" crooner JOHNBOSCO returns with a spanking new
awaited single, a dancing beautiful love song titled “Doro Love”
produced, mixed and mastered by 2show. Check this out... Africa trust
me you all gonna love this joint with a strong delivery talking to
Lovers & everyone, and this new HOT joint set to rock speakers and
airwaves. Listen, enjoy, comment and share your thoughts!
Twitter: @JohnboscoMusic @CMEofficialPage @Ilorincitymusic
Tuesday, 21 July 2015
MIXTAPE: DJ MEWSIC - WaAR MIX @iam_DjmewsicPOM
DJ Mewsic aka POM known for is #NaijaIsDancingMixtape Volumes, releases a #WaAR MIX ,The tracks are the rave of the moment "We are Always Ready" is the full meaning of "#WaAR".
The '#WaAR' comprises of the Nigerian music industry A-list Artistes,Radio-airwaves banging music and recent released music ...
Djmewsic Prince Of Mixes
@iam_DjmewsicPOM
@iam_DjmewsicPOM
MUSIC: T S B (@oluwatsb) - Kini Show EH
T S B is back with another street & party banger"KINI SHOW EH produce by Majorbeatkiller ....after he drop "START TO DEY DANCE " last year that feature Skaliey mental & famousigboro "T S B is a fast rising artist & typical Yoruba/ibile, he drop this flow with clean& good lyrics, kini show eh now trialling every show & getting hits, he plan to feature olamide ybnl very soon u can create ur own style of dance for this song before shooting the video & send it to his Instagram @oluwatsb & win $1000.
MUSIC: Glenn Mena - Je Ko Ye e ( @GlennMena )----->Follow @Djinstinct
So most people are starting to see Glenn Mena as a rapper after what he did with his last single "Sound it" where he free-styled his way back to the hearts of his fans. Glenn is celebrating his birthday on Wednesday, being the 22 of July and his team decided to grace the special day with the official release of his next single title "Je Ko Ye e". This song leaked a while back as he recorded it in 2013 with ace producer "House of Jethro" formerly known as J.Smith production. Well hey, now everybody can get their hands on it.
Enjoy!!
Enjoy!!
Twitter: @GlennMena
Instagram: GlennMena
Snapchat: Glennspride
DOWNLOAD-GLENN-JE-KO-YE-E
MUSIC: Sexy Dj Babylynn Ft Puffy Tee #CARRYGO @sexydjbabylynn --->Follow @Djinstinct
Nigerian Uk Born Female Disc Jockey world know as Sexy Dj Babylynn based
in Uk is no new name to the Nigerian Entertainment Industry ,bagging many
awards and currently the only first ever female Dj NOMINATED for this
award in UK made it as the finalist among other top big Male Dj Names in
the NEA Awark UK 2015 and also as one of the best and currently featuring
some movies due to hit the screens soon and she's one of the best Nigerian
British OAP in uk after all this achievements
Now Sexy Dj Babylynn has finally taken to the mic this time acknowledging
this as her first official single were she featured our very own top
producer Puffy Tee on her new singleand Puffy Tee Also produced it and it
was finished of by top Nigeria mix and master Guru Indomix song is titled
#carrygo a powerful dance
track with a blend of AFrobeat and hint of Uk SWAG ! Well she shows her
ability as not just a female dj but aldo her vocal ability on this one.Enjoy
in Uk is no new name to the Nigerian Entertainment Industry ,bagging many
awards and currently the only first ever female Dj NOMINATED for this
award in UK made it as the finalist among other top big Male Dj Names in
the NEA Awark UK 2015 and also as one of the best and currently featuring
some movies due to hit the screens soon and she's one of the best Nigerian
British OAP in uk after all this achievements
Now Sexy Dj Babylynn has finally taken to the mic this time acknowledging
this as her first official single were she featured our very own top
producer Puffy Tee on her new singleand Puffy Tee Also produced it and it
was finished of by top Nigeria mix and master Guru Indomix song is titled
#carrygo a powerful dance
track with a blend of AFrobeat and hint of Uk SWAG ! Well she shows her
ability as not just a female dj but aldo her vocal ability on this one.Enjoy
Monday, 20 July 2015
(Official Video):Falz - Karishika ft. Phyno, Chigurl
Falz releases the visuals to his single – Karishika featuring Phyno and comedienne – Chigul.
The horror themed video was directed by Aje Films. Enjoy!
MUSIC: Tha Suspect ft M.I – Lokal GovaMent
“Lokal GovaMent” is a Brand new single off the soon to be released eP “Public Nuisance” and features the new C.E.O of the Choc City music group. “Lokal GovaMent” praises the effort of the average Nigerian/Africans who provide them.
MUSIC: iLLBLiSS – Chukwu Agozigo Gi
“The Goretti Company executive and Oga Boss himself – iLLBLiss dishes out this new tune titled – ‘Chukwu Agozigo Gi‘ off his recently released “Powerful” Album.
Remember guys, the “Powerful” Album is now on iTunes, so go get yours now. You will thank me later.
DJ Neptune Presents: 2015 Reggae Dancehall Riddim Mix @Deejayneptune
2015 Nigeria Entertainment Award Nominee for best world DJ and International celebrity Disc Jockey DJ Neptune aka the Mix-tape king pin delivers another smooth mix tagged “2015 Reggae Dancehall Riddim“
The prolific DJ who recently got back from the United States of America after trilling guests with his impeccable skills across cities like Los – Angeles, Washington DC, Chicago, Houston, New Jersey, New York and Dallas on his #DJNeptuneLiveInYourCity series of parties, has decides to bless his core fans and the world with this reggae dancehall mix, infused with lovely riddim, remixes and current songs from this genre making waves in Jamaica, the Caribbean and across the continent.
Expect the #NotYourUsualMixTape Volume 2 dropping few days from now but in the meantime download enjoy and share the #2015ReggaeDanceHallRiddim By@DeeJayNeptune
MUSIC: Burna Boy – Follow Me (prod. Chimaga)
“Burna Boy jumps on the Chimaga produced beat to serve us this Dance Hall tune he titled “FOLLOW ME“.
This should be a hit i guess.
MUSIC: Falz ft. Koker – Gerrarahere
“Falz the Bahd Guy returns wih a brand new single. This one features Choc Boi Nation’sKoker! It’s a feel good record with a dope beat and hilarious lyrics! Falz and Koker play on the “Gerrarahere” trend in very catchy fashion! The track was produced by C-kay.
DOWNLOAD HERE
OFFICIAL VIDEO: D'banj - Knocking On My Door @iamdbanj
D’banj Records presents the official music video for Knocking On My Door which serves as the first of the 7 videos he’s expected to drop from his Visual EP. The EP – I am D’banj– is part of the superstar’s 10th Anniversary yearlong celebrations. Expect its release sometime next month.
StoneBwoy – Go Higher (prod. Beatz Dakay)
Award winning 2015 BET Best International Act (Africa) sometime last month, Ghanaian Ragga/Dance-Hall act, StoneBwoy releases a fresh inspirational tune titled “Go Higher“.
DOWNLOAD HERE
OritseFemi – Awooo Ewaa (prod. DaBeat) @Oritsefemi
“The Musical Taliban ORITSEFEMI has been one of the most consistent artiste in keeping his fans happy and yearning for more.DOWNLOAD HERE
The Ajegunle born star never fails to deliver street credible tunes for the listening pleasure of his fans and his latest offering “Awooo Ewaa” which sounds and seems to be another ‘Dance Style’. This is definitely going to keep the club banging for the long time to come.
The Money Stop Nonsense (MSN) Gang/AVATAR star, Oritsefemi definitely didn’t disappoint on this new tune entitled “Awooo Ewaa” as the track keeps you addicted, dancing and asking for more.”
MUSIC: Ayo Jay ft. Fetty Wap – Your Number (Remix) @iamayojay
After getting massive AirPlay on radio and TV with his first single of the year “Think About Me” and following up with Gimme Kiss produced by label mate Young D, Ayo Jayfeatures America’s Favourite rising Hip Hop Star Fetty Wap who recently performed at The BET Awards. Fetty Wap is an American rapper best known for his 2014 hit single “Trap Queen”, which peaked at number 2 on the United States Billboard Hot 100 in May 2015 and was also chosen as part of the XXL magazine 2015 Freshman Class.
A release date for the video will be announced soon. While we wait for that, Ayo Jayplans to continue to bless his fans with more amazing music releases with his unique voice and style in the coming weeks and months.
Ayo Jay is signed to One Nation Records and will be going on tour across the U.S and The U.K this summer. The tour will feature amazing performances from Seyi Shey, Skales, Falz, Boj and a few surprise guests.
Ayo Jay and friends will visit New York, Chicago, Los Angeles, Washington D.C, Atlanta and Houston.
Follow Ayo Jay on Twitter and Instagram:
@iamayojay
MUSIC: Yung L + Endia – Dangerous (prod. Chopstix) @Yunglmrmarley @Endia_official
“Here’s something fresh and new. A collaboration from Grip Muzik acts,Yung L aka Mr Marley, and Endia titled “DANGEROUS.” Produced byChopstix.
Both Yung L and Endia, are currently working on Their solo project. Expect new music from Grip Muzik.
Grip Muzik, Sweet Muzik.
Follow Yung L on IG/Twitter @Yunglmrmarley
Follow Endia on IG : Endiaofficial /Twitter @Endia_official.”
MUSIC: E.L – Wosop
E.L – Wosop
Top Ghanian rapper, E.L, releases a new single tagged “Wosop“. It’s yet another joint off the upcoming B.A.R 2 mixtape billed to drop sometime this year.
Listen/download below.
MUSIC: PrinceBoom ft. Reekado Banks & Tekno – Give Them @Princboom_mv
“After his successful run winning Pop Album of The Year with Sean Tizzle, Fast rising producer PrinceBoom calls upon Reekado Banks, The Rookie of the Year and MMMG starboy Tekno to release a hot new single titled Give Them. PrinceBoom’s beats stand out yet again.”
DOWNLOAD HERE
MUSIC: Qdot – Weyrey Wa Nle
Street Hop act – Qdot unleashes a new freestyle dubbed “Weyrey Wa Nle” to whet the appetite of his fans before he finally drops his next official single titled “Alhaji”
DOWNLOAD HERE
MUSIC: KNIGHTS ( @TheKnightscrew ) – KNIGHTS ANTHEM FT. IBN, Stoneteexy, Mr. AB, Skykid
“Following the success of their debut single NAIRA, The Jos based musical group KNIGHTS CREW now comes up with this dope track, titled Knights Anthem, which it featured its very bests IBN, Stoneteezy, Mr. AB and Skykid, listen and share your thoughts.
DOWNLOAD HERE
[MUSIC]: Zeek (@zeek_valentino) - Ijo (Dance) Prod by Tyemmy| @djtostar
Briefly after the release of the trending patua song which gained more fame attention on social media as well as radio stations in southwestern part of Nigeria and across the shores of the country at large. Zeek aka Zeek Valention; The Murda She Wrote crooner is here with another hot tune titled "Ijo" (Dance). As Zeek is usually known for making hit tracks, this special one is also not an exception as it was produced by Tyemmy.
You can't wait to have this, put on your dancing shoes, download, enjoy, share and kindly remember to drop your comment(s).
Connect with Zeek:-
Facebook:- Zeek Valentino
Twitter:- @zeek_valentino
IG:- @donzeekvalentino
Pin:- 28431421
You can't wait to have this, put on your dancing shoes, download, enjoy, share and kindly remember to drop your comment(s).
Connect with Zeek:-
Facebook:- Zeek Valentino
Twitter:- @zeek_valentino
IG:- @donzeekvalentino
Pin:- 28431421
Nigerian Artists and International Collabos: What’s Next? | By @Omojuwa --->Follow @Djinstinct @Djinstinctmix
Nigerian Artists and International Collabos: What’s Next? | By @Omojuwa
I might as well digress from the start. I ought not to be the one writing this because for starters, I am not an artist and I am definitely not an expert of the music industry or any industry for that matter. But someone has to say something and I’ve got the microphone now. We have put our super stars in a box where they can hardly share their opinions on an issue without such opinions being deemed as them hating on the successes of others or being condemned as some sort of subliminal. That leaves us in a place where such people would rather keep their thoughts to themselves. In writing this, one sought the opinion of some top artists, all of whom currently have songs on the top ten and one also got the opinion of some soon to be great performers too. Some of their thoughts are crystallized in my own words below.
Gone are the days where the Nigerian or African music consumer is excited about acollabo between our artists and those from across the ocean, mostly from the U.S. Hip-Hop community. We have seen 2face and R-Kelly, we have seen D’Banj and Snoop Dogg, P-Square and Rick Ross, Vector and Movado, Akon and everybody, Davido and Meek Mill and down to the most recent one, Wizzy, Skepta and Drake. Some of the tracks that came off such collaborations came off as great, some just there somewhere above mediocrity and for some others, their place in oblivion will never be threatened. Best forgotten.
This piece is hardly about the art as it is about the business end of such collaborations. Whether the featured artist phones in his/her part of the track or actually gets into the studio to do the recording, at the bottom of each move is the desire to make a name for one self and also cash some money. One for the money!
We can take it from the point of an artist who is already doing great numbers on the continent. When such an artist features say a Jay Z on a new track, the purpose has to then go beyond being recognized or respected on the continent. At the point D’banj and Don Jazzy had Snoop Dogg on Endowed remix, they were arguably bigger on the continent than Snoop was so one cannot claim that the collaboration was to make the then Mo’Hits artists bigger. It raised their street cred no doubt but Snoop Dogg will not make Africans buy an African artist they are already very much into. It did help D’banj’s resume that he had some relationship with Snoop when Kanye West came calling; that feature had bolstered his resume. Akon has been on tracks with WizKid, P-Square, D’Banj, Davido (and others too numerous to mention) and many would probably even consider him some sort of African artist now. But today, virtually all the artists who featured Akon are doing better in African clubs than Akon is. Does featuring Akon boost your resume? Of course yes! Does it add to your popularity in Africa if you are say a P Square or Davido? Not much.
It is a false assumption to think that by featuring T.I. you have broken into the American market. Not that easy except T.I. goes out of his way to put that song on his own album and you are on tour with him to promote the said track. How have featured International artists treated virtually all the collabos with African artists? Like something they’d rather forget as soon as the production was done. You don’t see them tweeting links to the song as they would features with their contemporaries in America. You do not see them big up such tracks on Hot 97 or other respected Hip-Hop platforms in America.
At times, it does feel like a relationship between a guy and a sex worker. You pay for the service, she serves you, and you are out. The hooker does not reference you, your relationship ended after you paid. The sex was nothing but her doing her job. You had fun, she had money! The relationship between our artists and these International acts is not as graphic but anyone who is sincere enough would get the drift; the International artist gets his/her cash, does the motions and is off. No promotion, no sustained acknowledgement on social media and zilch mentions on U.S. radio on television networks.
There is a next step to these transatlantic collaborations. Let me state that we are closer into breaking into the U.S. market today than we were say five years ago. I mean, even Jay Z used Nigeria’s Hip-Hop market to prop up some reputation for his Tidal! So we are close but we could remain close for the next five years and not actually break in if we are just okay with featuring these artists and not looking to cash in on such collabos in the American market.
Collaborations should come with agreements that include expectations on the featured artist’s post-studio work. Why feature an artist who’s got a combined 10 million Twitter, Facebook, Instragram and YouTube fans if such will not sign up to post links to our feature across all those channels on an agreed number of times? Our artists also need to commit the artists to TV and radio mentions. This music business is more of a business today than it is music; is that not why those involved in the business are making more money than most of those making the music?
We are desperate to see a home boy or girl break into the U.S. market. It is more likely to happen via a collabo with an established star (say Rihanna) than with a solo effort. See what the Beyonce feature did to Chimamanda Adichie and Aunty Ngozi no be artist o. Breaking into the U.S. market is one thing, sustaining it is another but we can have that discussion after we break in.
According to PwC, the global music revenue for 2015 is expected to be $48 billion . That is some $18 billion above Nigeria’s average yearly national budget. The U.S. market share of that is $15 billion. Note that revenue is not the same as investment. Our industry is not yet a $1 billion industry . Can we offer the featured artists more than the cash they get paid? We cannot at the moment. The African music industry is still at an inchoate stage at best and the numbers are not juicy enough for an established U.S. artist to want to commit to. The potentials are vast and with increasing Internet penetration, our artists and other stakeholders can start making top dollar from the digital sales of their content. For now, what the International act gets is the cash at hand, but can our artists start making their dollars count beyond being able to say “I have featured several International stars” in an interview to saying on U.S. TV, “I am not a one hit wonder. I have produced several hits in Africa and I am sure I will add more hits to my current track enjoying airplay across America.” It is possible if we start thinking along that line.
Japheth J Omojuwa is a Nigerian blogger, socio-economic and political commentator, environmental consultant, and social media expert. He’s the curator of Omojuwa.com.
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